Purch — Jenn Shreve

PURCH
Create a fresh voice for the launch of a new brand identity.

Formerly known as TechMedia, Purch needed a new voice to go with its new name and brand identity—unveiled on its new website. I wrote all the high-level positioning language for the relaunched site, enabling Purch to talk about itself and its products in a way that was as clear and approachable. In collaboration with Your Majesty.
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